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Vinitra Chaudhuri
Global Sr Director End to End Experience Strategy at The Coca-Cola Company
Vinitra Chaudhuri is the Global Director of End to End Experience Strategy at The Coca-Cola Company, based in Atlanta, Georgia. With over two decades of experience in media and connections planning, Chaudhuri has held various leadership roles within the company, focusing on enhancing customer engagement through digital and media strategies.234
Prior to her current position, she served as the Director of Digital Engagements, Media, and Connection Planning for the ASEAN region. In this capacity, she was responsible for developing integrated marketing strategies that leverage digital channels to connect with consumers effectively.14 Chaudhuri's expertise spans across multiple facets of marketing, including digital strategy, customer insights, and brand engagement, making her a pivotal figure in Coca-Cola's global marketing initiatives.35
Her professional journey reflects a commitment to innovation in marketing and a deep understanding of consumer behavior, positioning her as a key player in shaping the company's end-to-end customer experience strategy.23
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