Vincent Serpico

Vincent Serpico is the owner and founder of Breakthrough Smash Room, a unique business located in Phoenix, Arizona that allows people to relieve stress by breaking objects in a controlled environment.12

Background and Entrepreneurial Experience

Vincent has over 20 years of experience in the Phoenix tech community as a developer, development leader, startup founder, and angel investor.3 He is also the CEO and founder of Founders Workshop, a company dedicated to helping other founders build and grow their businesses.3

Breakthrough Smash Room

Vincent and his wife Melissa opened Breakthrough Smash Room in September 2021.12 The inspiration for the business came from a personal experience when their teenage daughter nearly died following a suicide attempt in February 2021.2 As part of her recovery, a therapist recommended alternative treatments, including "smashing" as a form of therapy.2

The Serpicos found that this approach was beneficial for their daughter, prompting them to create a more welcoming and clean environment for others to experience the therapeutic effects of breaking things.1

Business Approach

Breakthrough Smash Room offers various experiences, including:

• Individual and group smashing sessions
• Team-building exercises
• Birthday celebrations
• A splatter room for paint-based activities

The business has partnered with mental health professionals and agencies to provide therapeutic services.1 Vincent emphasizes the cathartic nature of the experience, often citing the phrase, "You don't feel the weight of something you've been carrying until you feel the weight of its release".1

Recognition

Breakthrough Smash Room has gained recognition in the Phoenix area. It was voted "Best Rage Room" in Phoenix by New Times, with Vincent noting that corporate events are their specialty.4

Vincent Serpico's LinkedIn username is vincentserpico, where he shares updates about Breakthrough Smash Room and his other business ventures.45