John Gurd

John Gurd is the Owner and CEO of Market Measures, a full-service market research agency based in Winchester, Hampshire. He has been with the company for over two decades, having celebrated his 20th anniversary there in January 2024. Market Measures was founded in 1986 by his father, Phil Gurd, and has maintained its independence while providing actionable insights to clients.234

Gurd's educational background includes studies at the University of Exeter, and his expertise lies in market research, pricing strategy, and online research methodologies.15 Under his leadership, Market Measures has focused on delivering robust insights and adapting to evolving client needs, particularly in customer experience (CX) insights.6