Vikram Bhaskaran

Marketing Leader with Extensive Experience in High-Growth Companies

Vikram Bhaskaran

Vikram Bhaskaran is a marketing leader with over a decade of experience in B2B SaaS marketing. He has held senior marketing roles at several successful startups, including Chargebee, Freshworks, and Zoho.1

Key Highlights

Fractional CMO & Advisor at Self-employed since February 20221
Former VP of Marketing at Chargebee, where he built and managed a global marketing team1
Helped Chargebee achieve consistent 153% delivery of pipeline targets1
Co-founder of SmokyBeaker Labs, a startup he founded in 20141
Previously Director of Marketing at Freshdesk1

Expertise

Vikram is passionate about B2B marketing and has expertise in areas such as:

Adaptive marketing strategies
Funnel design, optimization and maximization
Content philosophy and storytelling
Scaling marketing from 0 to 100
Team building and mentoring
Marketing dashboarding and operational rigor1

He has been featured as a guest on podcasts like SaaS Sessions to share his insights on marketing funnels.2 3 Vikram is known for his ability to go from high-level strategy to ground-level execution and back.1

Highlights

Apr 20 · Canada NewsWire

Chargebee Raises $125 Million Series G Funding to Accelerate the Global Shift to Subscriptions - Canada NewsWire

Jun 22 · AiThority

RevOps Heroes: Behind the Masks of SaaS Revenue Operations ... - AiThority

Experience

Fractional CMO & Advisor, Self-employed (February 2022 - Present)

Vice President Marketing at Chargebee (January 2022 - January 2022), Senior Director at Chargebee (April 2020 - January 2022), Director of Marketing at Chargebee (April 2018 - April 2020), Co-founder at SmokyBeaker Labs (January 2014 - December 2017), Director of Marketing (Communications) at Freshdesk (January 2012 - January 2014), Director, Marketing at FusionCharts (September 2011 - January 2012), Strategic Marketing Manager at Aditi Technologies (January 2011 - September 2011), Director of Products at GoJeeno (June 2010 - December 2010), Founder and CEO at GoJeeno (March 2009 - December 2010), Marketing Intelligence Analyst at Georgia State University (July 2008 - June 2010), Marketing Analyst at AdventNet (December 2006 - May 2008)

Education

M.S in Marketing, Georgia State University - J. Mack Robinson College of Business (2008 - 2010), B.Tech in Information Technology, Anna University (2002 - 2006), High School, Padma Seshadri Bala Bhavan Sr. Sec. School and Jr. College (1988 - 2002)

Location

Chennai, Tamil Nadu, India

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Vikram Bhaskaran

Marketing Leader with Extensive Experience in High-Growth Companies