Vaishnavi Ketharnathan

Vaishnavi Ketharnathan is a seasoned marketer with a passion for selling SaaS products that address real issues. With a strong background in product marketing at renowned SaaS companies Chargebee and Zoho, she pursued an MBA at Rotterdam School of Management in the Netherlands to further hone her skills.

Currently serving as the Founding Marketer at Trainn, a startup in its seed stage, Vaishnavi thrives on the challenges and excitement of the Zero to One marketing journey. Her role involves focusing on customer-centric strategies, running numerous experiments, guiding customers to success, and aligning marketing efforts with the overall strategy and vision of the company.

Vaishnavi values storytelling, embraces the importance of failure, and continuously works on refining her inbound marketing techniques. She is dedicated to mastering full-funnel marketing, providing her team with clear direction for purposeful work, and establishing effective dashboards and processes in a startup environment.

Her educational background includes an MBA from Rotterdam School of Management, Erasmus University, and a Bachelor of Engineering in Computer Science from Sri Venkateswara College of Engineering. Throughout her career, Vaishnavi has held various roles such as Product Marketing Management Intern at Philips, Marketing Consultant at Cookd, Customer Marketing Manager at Chargebee, Product Marketing Manager at Zoho Corporation, Business Development Intern at Hasura, and Research Intern at Ericsson.

Driven by the philosophy encapsulated in the quote by Steve Jobs, Vaishnavi Ketharnathan approaches life and work with a sense of purpose and fearlessness, always striving to focus on what truly matters.