The University of Manchester

Runshaw College

Bolton School

Head of Yield & Optimisation at News UK & News Corp

London, England, United Kingdom

Leader for the programmatic business unit and ad product for News UK's portfolio of digital properties including The Sun, The US Sun, The Times, talkSPORT and TalkTV on web, apps, social and connected TV.

Developed one of the most advanced and mature publisher programmatic ad technology stacks in the world, leveraging multiple bidder wrapper technologies and integrating dozens of SSP monetization partners.

Successfully drove significant growth in programmatic deal id revenue through effective management of media agency and client relationships, utilizing PG, PMP and agency marketplaces.

Managed operational strategy and deployment of News UK’s award winning, cookieless, real time first party data activation offering Nucleus as well as the execution of the internal unified data strategy.

Launched ad serving infrastructure and programmatic monetization on Talk TV across connected TV and digital platforms.

Spearheaded the growth of omnichannel digital revenue with impactful leadership and development of the programmatic and revenue operations business unit, comprising of analysts, operations, business development and sales teams.
            

    
    

    
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News UK

Head of Programmatic & Revenue Operations

Lead programmatic ad stack strategy and ad technology vendor management.

Developed quantitative analysis, statistical models and multivariate testing methodologies leveraging big data analysis techniques on News UK's log level data infrastructure of 100s of billions of rows of data to drive digital decision making and strategy.

Defined product vision, strategy and technological development roadmap for digital advertising yield across all News UK titles.

Launched the ad technology stack on The US Sun on an exclusively programmatic monetisation model and supercharged revenues from $0 in 2020 to multiple 8 figures ARR.
            

    
    

    
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Head of Yield & Optimisation

Established a central, global Programmatic Yield Management team for Dow Jones, Realtor, New York Post, News UK and News Australia's parent company News Corp.

Consultant for programmatic teams at News Corp’s individual business units to establish best practises and processes for shared knowledge to further accelerate global programmatic revenues.

Developed a global reporting structure for business unit leads and key stakeholders.

Formulated yield and pricing solutions to enhance global programmatic earnings.

Designed, built and distributed data products to empower business units to proactively increase programmatic revenues.
            

    
    

    
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News Corp

Defined and implemented strategies and processes for holistic yield management across the newly formed Yield team within the Digital Commercial department.

Developed and executed strategies to further increase programmatic yield.

Formulated and implemented a pricing framework for all News UK digital ad products.

Yield and Pricing Manager

Monitored pricing, inventory and capabilities for the YuMe ad tech network across the EU.

Managed inventory performance for both programmatic and direct IO video across pre-roll and outstream web, connected TV and rich media display.

Socialized key network performance reports to internal stakeholders.

Formulated forecasting and statistical modelling of market trends and growth opportunities.

YuMe

Yield Management Analyst

Oversaw programmatic activity and optimised yield on real time bidding delivery systems.

Generated in-depth analytics and actionable intelligence across multiple platforms for the MailOnline programmatic offering to increase transparency, insight and efficiency on a global basis.

Vikesh Chevli