Tom Lowe

Tom Lowe is the Director of Digital Reader Revenue at dmg media, a prominent role in the company's digital strategy and subscription efforts.12 Here's a comprehensive overview of his background and current position:

Professional Experience

Tom Lowe joined dmg media in 2022, initially as the Director of Subscriptions before transitioning to his current role as Director of Digital Reader Revenue in May 2023.2 His position is crucial in developing and implementing strategies to grow digital reader revenue for dmg media's properties, including Mail Online.

Prior to joining dmg media, Lowe had a significant tenure at The Times:

• Worked at The Times for 8 years, from 2014 to July 20222
• Held various roles, progressing through the ranks:
  • Acquisition Marketing Executive
  • Acquisition Marketing Manager
  • UK Digital Subscriptions Manager
  • Digital Trading Manager
  • Head of Subscription Trading
  • Director of Subscriptions & Business Planning2

Current Role and Responsibilities

As Director of Digital Reader Revenue at dmg media, Lowe is spearheading the Mail+ project, which includes:

• Implementing a partial paywall strategy for Mail Online1
• Developing content that readers are willing to pay for1
• Growing subscriptions and tracking payment metrics1
• Contributing to the long-term sustainability of dmg media's digital products1

Education

• Attended The University of Sheffield from 2010 to 20142
• Pursued a degree in Business Management with Employment Experience2
• Previously studied at Newcastle-under-Lyme School2

Expertise and Approach

Lowe brings valuable experience from his time at The Times, particularly in areas such as:

• Tracking subscriber payments
• Growing subscription bases
• Understanding how to create content that drives paid readership1

He emphasizes a long-term growth strategy for Mail+, focusing on building a sustainable product rather than short-term profits.1

Tom Lowe's role at dmg media is pivotal as the company navigates the changing landscape of digital media, balancing free content with premium, subscriber-only offerings to ensure future sustainability and growth in the digital reader revenue space.