Vikash Koushik

Vikash Koushik is currently the Head of Marketing at RevenueHero, where he plays a crucial role in driving the company's marketing strategies and initiatives. His expertise lies in B2B marketing, with a focus on experimentation and data-driven decision-making. He often emphasizes the importance of viewing marketing efforts as experiments rather than fixed campaigns, which allows for more agile and effective strategies in a rapidly changing environment.12

In addition to his role at RevenueHero, Vikash has contributed to various discussions on marketing practices through podcasts and webinars, sharing insights on topics such as lead flow optimization and attribution in marketing.34 His professional background includes experience at notable companies like Microsoft and Zepel, where he honed his skills in marketing and growth strategies.6

Vikash is also active on social media, particularly LinkedIn, where he shares updates about his work and insights into marketing practices. He recently highlighted significant cost savings in advertising through optimized campaign strategies, showcasing his commitment to effective resource management within marketing.56

Overall, Vikash Koushik is recognized for his innovative approach to marketing and his ability to generate substantial pipeline growth for RevenueHero.