Vijay Menon is currently heading the digital department for Mindshare in the southern region. He has managed key clients like Meesho India, IKEA India, Nike, Aditya Birla Fashion Limited, and Britannia. His past client portfolio includes Landmark Group, Lenovo India, Fresh and Honest, TATA Steel, Diageo, and Heineken.

Vijay has an impressive track record of achievements in the marketing and advertising field. Notable accolades include leading the Nike account while winning the digital marketer of the year award in 2011, spearheading the Diageo account which secured him the Mobile Marketer of the Year title in 2018, being recognized as one of Impact's Top 30 under 30 in advertising in 2013, and contributing to Cannes-winning campaigns like Make Every Yard Count.

Some of the key projects Vijay has led include initiatives like Bleed Blue for Nike India, the Write the Future augmented reality project, 3D motion sensing projects, image recognition-based content delivery at Nike stores, NSW QR content delivery project, TV to mobile remarketing setup for Diageo India, and the establishment of Diageo India's PBU.

Education-wise, Vijay Menon holds a Post Graduate Diploma in Advertising & Marketing Communication from Wigan & Leigh College and a Bachelor of Business Management in Marketing from New Horizon College.

Vijay's career progression showcases his dedication and expertise in the industry. He has held various roles at Mindshare, from being a Principal Partner to a Senior Director. Prior to his current position, he served as an intern at Incarnations.