Vidya Peters

Vidya Peters is the Chief Executive Officer of DataSnipper, an Amsterdam-based intelligent automation company that focuses on transforming data in the audit and financial industry. She assumed the CEO role in June 2023, succeeding the founders who continue to advise the company on product innovation and strategy.23

Professional Background

Prior to her current position, Peters served as the Chief Operating Officer at Marqeta, where she led a go-to-market organization of over 350 employees. She has also held various leadership roles at MuleSoft, including Chief Marketing Officer, where she played a significant role in the company's IPO in 2017. Her experience extends to Intuit, where she led product and marketing teams, gaining a deep understanding of the accounting and financial software sector.13

Education

Peters holds a Bachelor of Science in Industrial Engineering from Northwestern University, a Master's in Public Administration from Harvard University, and an MBA in Marketing and Finance from Northwestern University's Kellogg School of Management.1

Vision and Impact

Under her leadership, DataSnipper aims to enhance productivity and efficiency in audit processes by automating the identification, verification, and reconciliation of unstructured data. The company serves over 500,000 audit and finance professionals across more than 85 countries and is backed by Insight Partners. Peters emphasizes the importance of intelligent automation in helping auditors focus on strategic tasks rather than manual data processing.234