Vidya D

Vidya Devaraj is a highly accomplished professional with a strong background in marketing analytics and data-driven decision-making.

In her current role at Academic Partnerships, Vidya specializes in analyzing customer behavior throughout the conversion cycle to enhance user experience and boost conversion rates.

She is adept at monitoring and evaluating the performance of various marketing assets, conducting A/B tests, and implementing data-driven strategies to optimize marketing performance.

Vidya collaborates with cross-functional teams to align measurement strategies with business objectives, leveraging tools such as Tableau, Discover, Tealium, SiteCatalyst, and Google Analytics for data analysis and reporting.

Her educational background includes a Master's Degree from Texas Christian University and additional certifications in Big Data, Project Management, and Python for Data Analysis.

With a rich professional history that includes roles as a Business Analyst Consultant, Marketing Analyst, Internet Marketing Specialist, and Product Analyst across various organizations, Vidya brings a wealth of experience and expertise to her work.