Becca Kline

Becca Kline is a seasoned analytics professional with a wealth of experience in dissecting marketing and consumer behavior data in industries like education, retail, and insurance. She excels at converting data into actionable insights that boost profitability and enhance operational efficiencies. Becca specializes in various areas such as marketing analytics, data analysis, conversion optimization, forecasting, AB testing, and online advertising methods like search engine marketing and display advertising. She is also skilled in team leadership, training, mentoring, and strategic planning. Becca is proficient in utilizing tools like SQL, Tableau, Google Analytics, Adobe Analytics, and Wordsmith.

Becca pursued her Bachelor of Science in Statistics at the University of Wisconsin-Madison and has since built a formidable career in the analytics domain. She has held key positions in renowned organizations, including Manager of Media Analytics at Instacart, Senior Manager of Marketing Analytics at Macy's, Director of Analytics at iProspect, and various roles at iProspect, Leapfrog Online, CoStar Group, and Nordstrom. Her rich and diverse professional background showcases her adaptability and expertise across different segments of the analytics industry.