Victoria Belinsky

Victoria Belinsky is a seasoned marketing professional currently serving as the Senior Director of Brand Marketing at Kettle & Fire, a company known for producing high-quality bone broth products.1 She brings extensive experience in the food and beverage industry, specializing in brand marketing for consumer packaged goods (CPG), health and wellness, and lifestyle brands.

Professional Background

Prior to her role at Kettle & Fire, Victoria held positions at other notable companies:

• Brightland (current role)24
• Anheuser-Busch InBev4
• KIND4

Education

Victoria holds a Bachelor of Arts degree, which she obtained between 2008 and 2012.4

Responsibilities and Achievements

At Kettle & Fire, Victoria has been instrumental in developing and implementing marketing strategies:

• TV Advertising: She played a key role in expanding the company's marketing mix to include TV advertising, which helped build brand awareness and reach new audiences.1
• Full-Funnel Strategy: Victoria worked on developing a comprehensive marketing approach that addresses various stages of the customer journey.1
• Creative Optimization: She has been involved in testing and optimizing TV ad creatives to improve campaign performance.1
• Experiential Marketing: Victoria recently led Kettle & Fire's first experiential activation in New York City, showcasing her skills in innovative marketing approaches.3

Skills and Expertise

Victoria is known for her:

• Strong work ethic
• Ability to balance professional responsibilities with personal camaraderie2
• Expertise in digital marketing and brand development
• Experience in scaling businesses through various marketing channels, including TV advertising1

Victoria Belinsky's LinkedIn username is victoria-belinsky-8468b738, as mentioned in the query.