Keith Saunders

Keith Saunders is a product marketing consultant and CEO at Not A Small Time Thing, based in New York, New York. Here are some key details about his professional background and expertise:

Professional Experience

Keith has extensive experience in marketing, brand strategy, and content creation:

• He is currently the CEO and Marketing Strategist at Not A Small Time Thing, a role he has held since September 2013.12
• Previously, he worked as a Senior Product Marketing Manager at Pathful Inc. and as a Strategic Planner at Sanders:no-wrap[Wingo.1]
• He has also been a Podcast Producer for WHRO Public Media, producing shows like "Smart Pill" and "Mind Over Manners".12

Areas of Expertise

Keith specializes in:

• Product marketing and brand marketing
• Go-to-market strategy
• Positioning and messaging
• Sales enablement
• Content strategy and creation
• Podcast production
• Market research and qualitative interviews
• Integrated marketing campaigns3

Notable Achievements

• Created a marketing roadmap that helped a medtech consultancy grow top-line revenue by 245% and improve gross profit by 201% compared to the previous year.12
• Co-developed the strategy, wrote the script, and served as associate creative director for an award-winning video used by the New York City Taxi and Limousine Commission to train over 197,000 drivers on wheelchair-accessible vehicles.23

Education and Certifications

Keith holds certifications in:

• Digital Marketing Circuit from General Assembly
• Inbound Certification from HubSpot1

His LinkedIn profile can be found at linkedin.com/in/keithjsaunders, which matches the username provided in the query.3