Victoria Bachan

Victoria Bachan is a prominent figure in the digital talent management industry, currently serving as the Managing Director of Whalar Talent at Whalar. She has a robust background in managing and representing talent, particularly in the creator economy, where she has been instrumental in launching brands and careers.

Professional Background

• Current Role: As Managing Director of Whalar Talent since August 2020, Bachan oversees a team of 21 and manages a diverse roster of approximately 250 clients across various platforms and verticals. Her responsibilities include restructuring systems, enhancing revenue growth, and implementing innovative technologies for tracking branded analytics.13
• Previous Experience: Before joining Whalar, she held significant positions such as:
  • President of Whalar Talent (March 2023 - Present)
  • Chief Business Officer at Nonipup (August 2023 - Present)
  • Talent Manager at Authentic Talent and Literary Management (2018-2020) where she represented top digital talent.12

Education

Bachan earned her Bachelor’s degree in Communications and Business from Marymount Manhattan College, where she received the NAMM Foundation President’s Innovation Award and a scholarship for music products.1

Industry Impact

Victoria has been recognized for her contributions to the industry, including launching innovative projects like TikTok houses that promote diversity among creators. She has also been a featured speaker at notable events such as SXSW and Cannes Lions, discussing the evolving landscape of digital marketing and talent management.34

Her strategic approach combines creativity with data-driven insights, enabling her to successfully navigate the complexities of brand partnerships and talent representation in the rapidly changing digital environment.5