Lennie Zhu

Lennie Zhu is the Founder and Head of Product at 01 Labs, a product consultancy specializing in building software for the creator economy.15 With nearly a decade of experience in product and strategy, Lennie has established herself as a prominent figure in the creator economy startup scene.1

Professional Background

Lennie's career in product management began at American Express, where she discovered her passion for the intersection of design, analytics, strategy, and human interaction.1 This led her to pursue formal training in product management at General Assembly, launching her career in this field.1

Achievements and Expertise

Over the past seven years, Lennie has:

• Built products for hundreds of millions of users1
• Helped approximately 15 venture-backed startups build and grow1
• Advised and built products for 14+ top creator startups, including F*** You Pay Me, Chartmetric, and HIFI (which was acquired by Block)1
• Worked with teams of prominent creators and media companies such as Mr. Beast, Hot Ones, Buzzfeed/Complex, Paramount, and various music artists like Billie Eilish, Lizzo, and Lil Nas X1

01 Labs

As the founder of 01 Labs, Lennie leads a product consultancy that focuses on:

• Launching, scaling, and optimizing software for data analytics in the music industry2
• Developing fintech tools for creatives2
• Specializing in creator economy and AI startups3

Recognition and Impact

Lennie's expertise and contributions to the creator economy have been widely recognized. She has been instrumental in helping startups pivot their products, launch MVPs, and secure millions in funding.45 Her work has positioned her as a go-to consultant for creative tech products and creator economy innovations.

Lennie Zhu continues to be an influential figure in the NYC creator economy scene, sharing insights and connecting with other professionals in the field.6