Victor Willis

Victor Willis is a recently appointed executive at the Agriculture and Horticulture Development Board (AHDB) in the United Kingdom. He has taken on the role of Vice President of Market Development for the USA, specifically focusing on dairy products.12

Professional Background

Victor Willis brings extensive experience to his new position:

• He has over 25 years of experience in the retail and manufacturing sectors of the dairy industry.12
• Prior to joining AHDB, Willis was an active mentor for Built Oregon's accelerator program.3
• His background includes leadership in natural and specialty consumer packaged goods (CPG) sales.3

Role at AHDB

In his new capacity at AHDB, Victor Willis will:

• Serve as the organization's dairy products representative in the United States.14
• Work closely with dairy exporters to grow opportunities for the UK dairy sector in the US market.1
• Help promote British dairy products in the USA as part of AHDB's international trade development efforts.2

Significance of the Appointment

Willis's appointment is part of a broader initiative:

• It's linked to the UK Government's Dairy Export Programme launched in November 2023.1
• The role is jointly funded by the Department for Business and Trade (DBT).1
• It reflects AHDB's commitment to supporting dairy levy payers and boosting UK dairy exports, especially for small and medium-sized enterprises (SMEs).1

Victor Willis's appointment underscores the collaborative approach between AHDB and the UK Government to drive export growth and ensure the success of British dairy products in the global market.1