Victor Strecher

Victor J. Strecher, commonly known as Vic Strecher, is a prominent figure in the fields of health behavior, digital communication, and well-being. He serves as the Chief Executive Officer of Kumanu, a company focused on enhancing individual and organizational well-being through purpose-driven strategies. Kumanu, which means "nourish" and "cherish" in Maori, leverages advanced behavioral science and technology to foster meaningful engagement in life and work.14

Academic Background and Career

Strecher holds a PhD and MPH from the University of Michigan, where he has been a faculty member since 1995. He is a Professor at the University of Michigan's School of Public Health and serves as the Director for Innovation and Social Entrepreneurship. His academic work has significantly influenced the study of digitally-tailored health communications and behavior change.235

Contributions and Achievements

Strecher's career is marked by several notable achievements:

• Founder of HealthMedia: In 1997, he established HealthMedia, a digital health coaching company that was acquired by Johnson & Johnson in 2010. This venture was pivotal in developing tailored health interventions that reached millions.13
• Innovative Research: He founded the U-M Center for Health Communications Research, leading over $45 million in grant-funded studies focused on health-related behavior change.35
• Publications: Strecher is also an author of influential works, including Life On Purpose and On Purpose, which explore the significance of purpose in enhancing life satisfaction and health outcomes.16

Recognition

His contributions have earned him numerous awards, including the University of Michigan's Distinguished Innovator Award and recognition from various health organizations for his innovative approaches to well-being .13 Dr. Strecher has also been a sought-after speaker, presenting insights on purpose-driven living to over 1,500 organizations globally.4

Personal Journey

Strecher's work is deeply personal; he was motivated by the loss of his daughter, Julia, to a rare heart condition. This experience propelled him to investigate the profound impact of purpose on health and happiness, shaping both his professional focus and personal philosophy.6

In summary, Victor Strecher is a leader at the intersection of behavioral science and technology, dedicated to helping individuals and organizations find purpose in their lives through his role at Kumanu and his academic endeavors at the University of Michigan.