Victor Genova

Victor Genova is a seasoned professional in the digital media and advertising industry, currently serving as the Senior Director of Programmatic Media Sales & Marketing for Canada at Inuvo, Inc.1 With over 500 connections on LinkedIn, he has established himself as a prominent figure in the field.

Career Highlights

Digital Media Expertise:: Victor has extensive experience in digital media planning and buying. He has worked on high-profile campaigns, including a creative women's campaign for Nike that won an award for its innovative approach in magazine advertising.4

E-commerce Experience:: In the past, Victor was deeply involved in e-commerce, having personally uploaded 5000 products to a commerce website, which was a first-of-its-kind initiative in the market.2

Leadership Roles:: Prior to his current position, Victor held the role of VP Media Director at twenty6two International Inc., where he was involved in recruiting digital media planners and buyers.3

Current Focus

As a GTM (Go-To-Market) Specialist and Digital Media/AdTech Sales Leader, Victor Genova combines his expertise in programmatic media sales with strategic marketing insights.5 His current role at Inuvo, Inc. likely involves overseeing programmatic advertising initiatives and developing sales strategies for the Canadian market.

Industry Engagement

Victor is actively engaged in industry discussions and knowledge sharing:

1. He authors the "Media People Newsletter," which covers topics relevant to the media and marketing industry.6
2. Victor frequently shares insights and experiences on LinkedIn, discussing various aspects of media, marketing, and leadership.45

Through his diverse experience and current role, Victor Genova has positioned himself as a thought leader in the digital media and programmatic advertising space, particularly within the Canadian market.