Alice Archer

Alice Archer is the Chief Communications and Culture Officer for UM EMEA at UM Worldwide, based in London. In her role, she is responsible for overseeing the public relations, communications, and marketing functions across the EMEA region. This position places her on the regional leadership team, where she is tasked with establishing a robust communications strategy to enhance the network's presence and effectiveness in this key area.23

Before joining UM Worldwide, Archer accumulated experience in various roles that likely contributed to her expertise in communications and culture within the marketing industry. Her insights and leadership are instrumental in shaping the organizational culture and communication strategies at UM Worldwide.13