Victor E. Friedberg

Victor Friedberg is the Executive Director of WIRED NextFest at Wired Magazine, where he has played a significant role in promoting innovation and sustainability for over two decades. His career began with a focus on technology, traveling globally to identify emerging tech companies. Notably, he co-founded LAUNCH, an innovation accelerator in collaboration with NASA and other organizations, after discovering a company that developed biodegradable plastics from citrus oil.1

In addition to his work at WIRED, Friedberg is also recognized for his contributions to the food system through S2G Ventures, a venture capital fund he co-founded that focuses on sustainable food investments. This fund aims to address consumer demands for health and sustainability within the food industry.13 Friedberg's approach emphasizes "system investing," which considers the entire value chain from production to consumption.1

Friedberg's background combines expertise in technology, investment, and sustainable development, making him a prominent figure in both the tech and food innovation sectors. His LinkedIn profile reflects his extensive experience and connections within these fields.24