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Victor Aloi
Digital Director at Initiative Brazil
Victor Aloi is a seasoned professional with a rich background spanning over 15 years in Communications and Marketing across international markets like Europe, Australia, and Latin America.
His expertise lies in developing a profound understanding of marketing and consumer behavior, allowing him to pinpoint optimal brand opportunities and devise tailored strategies to capitalize on them.
With a significant focus on digital media, Victor boasts over 10 years of experience in the realm, excelling in areas ranging from strategic planning to successful execution and return on investment.
His impressive portfolio includes crafting brand strategies in the digital domain and effectively managing digital investments for renowned clients such as Unilever, Bayer, Hyundai, MasterCard, Microsoft, and Telefónica.
Victor Aloi's educational journey is marked by a High School degree from Colegio Sao Paulo, a Master's degree in Business Communication & Advertising from Universitat de Barcelona, and a Bachelor's degree in Social Communication - Journalism from Universidade Estácio de Sá.
Throughout his career, Victor has held key roles in esteemed organizations, including serving as the Digital Director for Unilever & Bayer at Initiative, Head of Communications at Wayra UK, Director & Co-Partner at Italia Empreendimentos S/A, Digital Media Director at Mullen Lowe Group, Social Media Account Manager at Reprise Media, Marketing Manager at dload - Involve Mobile, and Marketing Manager at Nuroa.
