Chelsea Perino

Chelsea Perino is an accomplished professional currently serving as an Independent Board Director at TALK Hong Kong. She has a diverse background in marketing and communications, specializing in workplace culture and brand strategy.

Education and Early Career

Chelsea holds a Master's degree in Public and Organizational Relations, focusing on digital communications strategy. She also has an undergraduate degree in Anthropology and Linguistics from New York University (NYU). Her career began with a significant experience in Cape Town, South Africa, where she managed marketing for an experiential startup. This was followed by roles in New York and Seoul, where she led digital strategy for a global mobile communications brand.12

Current Role

As the Managing Director of Global Marketing & Communications at The Executive Centre, Chelsea oversees marketing for a leading premium flexible workspace provider in Asia. Her work emphasizes the importance of organizational culture and aims to enhance team morale and productivity through effective workspace experiences.2

Expertise and Advocacy

Chelsea is recognized for her expertise in 360-degree brand strategy and digital communications. She is passionate about how spatial design influences employee satisfaction and productivity. Additionally, she is an advocate for women empowerment and has engaged in various speaking engagements, including TEDx talks, where she shares her insights on workplace dynamics and branding.12

Professional Involvement

In addition to her role at TALK Hong Kong, Chelsea is actively involved in various professional communities, serving on advisory boards and contributing to discussions on the future of work and marketing strategies. Her extensive experience spans multiple industries, including healthcare, consumer goods, and lifestyle brands.12