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Vicky Tonkovic
Retired 😊
Professional Background
Vicky Tonkovic is a seasoned expert in the field of marketing and direct marketing, with extensive experience spanning over several years in fundraising and donor engagement within large not-for-profit organizations. Vicky has honed her skills through various esteemed roles, contributing her expertise to the Australian Marine Conservation Society, Cancer Council Queensland, and Mission Australia, among others. With a remarkable understanding of the intricate nuances that govern direct marketing in the charitable sector, Vicky has consistently delivered impressive results in annual fundraising efforts, propelling organizations to exceed their financial goals regularly.
Vicky’s career in marketing began at TUI, where she served as a Graduate Trainee in Marketing. Here, she acquired foundational marketing skills that would later serve her well in her future roles. Afterward, she worked with Barclays as a Sponsored Student, gaining practical exposure to the corporate environment.
Throughout her journey, she transitioned into more specialized positions, progressively climbing the career ladder. Vicky's role as Assistant Product Manager at Reader's Digest Association provided her with relevant experience in managing products and campaigns, while her tenure as Personal Assistant to the CEO at various companies refined her organizational and administrative skills.
Notably, Vicky excelled in her capacity as Appeals Coordinator and later as National Appeals Manager at Mission Australia, where her strategic oversight led to significant increases in donor contributions. Her impact continued to grow as she took on the role of Direct Marketing Coordinator at Cancer Council NSW, before advancing to Senior Coordinator, Regular Giving at Cancer Council Queensland, demonstrating her ability to manage high-value campaigns and large donor databases effectively. Vicky ultimately served as the Regular Giving Coordinator at the Australian Marine Conservation Society, a position that allowed her to leverage her skills in fostering long-term donor relationships and enhancing community awareness of marine conservation issues.
Education and Achievements
Vicky Tonkovic's educational background is robust and well-aligned with her professional pursuits in marketing. She earned an ADMA Certificate in Direct Marketing with High Distinction from ADMA IQ, where she acquired specialized knowledge in direct marketing strategies designed to drive donor engagement and fundraising campaigns.
Additionally, she attained an Advanced Certificate in Marketing from the Chartered Institute of Marketing, further reinforcing her marketing acumen and industry prowess. Vicky also holds a Bachelor of Arts (B.A.) in English Literature with a 2:1 classification from the University of Southampton, underscoring her strong communication skills and her ability to craft compelling narratives that resonate with audiences, which is invaluable in the realm of fundraising and donor relations.
Achievements
Vicky Tonkovic's contributions to the marketing and fundraising landscape speak volumes about her dedication and professional competencies. Her work has been pivotal in enabling organizations to connect with their target audiences effectively and secure necessary funding for vital causes.
Some of Vicky’s notable achievements include developing and executing successful direct marketing campaigns that significantly boosted donor retention rates and increased annual donations by notable margins. Her collaborative approach has not only enhanced fundraising effectiveness but also fostered supportive environments that encourage donor loyalty.
Furthermore, Vicky's strategic insights during her tenure at various esteemed organizations demonstrate her capacity to innovate and adapt in a dynamic fundraising landscape. Her commitment to enhancing the impact of non-profit marketing has left a lasting imprint on the sectors she has served, promoting significant growth and sustainability.
In conclusion, Vicky Tonkovic stands out as a leading figure in marketing and direct marketing, particularly within the not-for-profit sector. Her educational credentials, professional experiences, and her remarkable ability to engage with donors underscore her as a valued asset to any organization she represents. With her proven track record, Vicky continues to inspire and influence many aspiring marketing professionals in the field.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.