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Tenille Koeter
Fundraising and Development Manager at CPL - Choice, Passion, Life
Professional Background
Tenille Koeter is a highly skilled and experienced Senior Fundraising Manager with an impressive 15 years working in the not-for-profit, health, and tourism sectors. Throughout her career, Tenille has consistently demonstrated her passion for understanding consumer behavior and applying the science behind effective fundraising strategies. Her extensive experience includes leading high-performing fundraising teams to success, restructuring teams, and redesigning roles to align perfectly with business needs and objectives. Tenille has an innate understanding of individual employee motivations, which enables her to transform those individuals into loyal and high-performing team members. Her strategic approach not only drives fundraising efforts but also cultivates a positive work environment that empowers every team member to excel.
Education and Achievements
Tenille's educational background is rooted in solid business principles, having completed a Bachelor of Business with a double major in Marketing and Events Management at Griffith University. This academic foundation has equipped her with a deep understanding of marketing dynamics and event planning necessities, which are essential skills in her current role. Additionally, Tenille's early education included attending John Paul College, where she laid the groundwork for her future success in the corporate world.
Throughout her career, Tenille has held numerous key roles that have honed her expertise and broadened her skills. Most notably, she has served as the Fundraising and Development Manager at CPL – Choice, Passion, Life, where she successfully managed various fundraising campaigns and development initiatives. Prior to this, she made significant contributions during her tenure at Cancer Council Queensland, where she held several important positions, including Senior Manager for Campaigns and Community Engagement.
Tenille's ability to manage complex fundraising strategies translates into substantial financial results and creates meaningful impacts for the organizations she represents. Her roles at Cancer Council Queensland, which include Fundraising Special Projects Manager, National Events Manager, and Team Leader for National Events, have enabled her to develop a broad skill set in project management, event delivery, budget forecasting, corporate partnerships, and stakeholder engagement.
Key Skills and Areas of Expertise
Tenille Koeter possesses a diverse array of skills that make her an invaluable asset in the fundraising and marketing space. These skills include:
- Fundraising and Marketing Strategy Development: Crafting and executing comprehensive strategies that effectively target potential donors and maximize fundraising results.
- Data Insights and Analysis: Utilizing data to gain insights into donor behavior, leading to informed decision-making and improved campaign success.
- Budget Trend Analysis and Management: Monitoring expenditures and ensuring that fundraising activities remain within budget while maximizing returns.
- Sponsorship and Corporate Partnerships: Building lasting relationships with corporate sponsors, resulting in ongoing support and collaboration for future initiatives.
- Project and People Management: Leading teams with confidence, encouraging collaborative approaches to reach common objectives.
- Stakeholder Management: Engaging effectively with a variety of stakeholders, ensuring that all parties are informed, involved, and committed to the mission.
- Persona Journey Mapping: Creating detailed mappings of consumer journeys to better understand donor motivations and enhance engagement strategies.
- Event and Campaign Delivery: Overseeing all aspects of event planning and execution, ensuring memorable experiences that resonate with participants and donors alike.
- Market Research: Conducting market research to identify trends, preferences, and potential opportunities for fundraising.
Notable Achievements
Tenille’s extensive career is marked with numerous achievements that speak to her expertise in fundraising management and leadership. At Cancer Council Queensland, she oversaw large-scale fundraising campaigns that raised significant funds for cancer research and support services. Through her role as National Events Manager, she successfully integrated digital marketing elements into traditional event frameworks, thus expanding participation and engagement levels among diverse demographics.
As Co-Director at Mummy Couture Pty Ltd, Tenille played a pivotal role in establishing a unique brand identity in the marketplace, leading to sustained growth and recognition in the industry. Her ability to combine marketing acumen with event management experience has led to consistently high attendance rates and positive feedback for initiatives she has spearheaded.
Final Thoughts
Tenille Koeter’s professional journey is a testament to her dedication to the not-for-profit sector and her unwavering commitment to enhancing fundraising strategies. With her robust background in marketing and events management, paired with her remarkable leadership capability, Tenille not only drives impactful fundraising efforts but also inspires the people she works with. As she continues to make significant contributions in her field, Tenille remains a prominent figure in fundraising management, recognized for her innovative approach and passion for empowering teams. Whether steering intricate fundraising campaigns or designing targeted engagement strategies, Tenille's expertise and vision are sure to yield transformative results for any organization she works with.
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