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Vicky Bradford
Director, Tax Reporting & Strategy, PwC
Professional Background
Vicky Bradford is an esteemed Director in PwC's Tax Reporting & Strategy team, located in the vibrant city of London. With over 13 years of dedicated experience in the field of taxation, Vicky has established herself as an authority on tax delivery and strategy. At PwC, she works closely with her team to empower businesses to navigate the complexities of tax in today’s digital landscape. The Tax Reporting & Strategy team tackles a broad range of challenges from the tactical—such as data management issues—to the strategic, including advising on optimal tax operating models and maximizing the effectiveness of newly implemented ERP systems.
The Tax Reporting & Strategy team at PwC serves as a beacon for those responsible for tax within organizations, answering the crucial question, “surely there must be a better way?'' This team provides expert consultancy that spans the complete spectrum of tax delivery, aided by cutting-edge technology. By offering services in technology and transformation advisory, risk and governance, and sourcing and compliance strategy, Vicky and her colleagues are indispensable assets to organizations striving to enhance their tax practices.
In a dynamically evolving global economy where tax disputes are becoming increasingly common, Vicky focuses on helping clients refine their tax delivery models. She is passionate about facilitating stakeholder interactions in a digital and transparent manner, ultimately guiding businesses through the challenges they encounter in their tax journeys.
Education and Achievements
Vicky Bradford's educational journey began at Goffs School, which laid the groundwork for her successful academic career. She pursued a Bachelor of Arts with Honours in Spanish at the prestigious University of Bristol, where she graduated with a commendable 2.1 degree. This educational foundation has provided her with a unique perspective, enriching her professional interactions and enhancing her communication skills, essential attributes in the realm of tax consultancy.
Throughout her career, Vicky has developed a wealth of knowledge, holding various positions in leading firms before her current role at PwC. She started her career at KPMG UK, progressing through the ranks from Tax Assistant in Corporate Tax and Tax Technology to Tax Assistant Manager in both domains, demonstrating her strong work ethic and aptitude for tax-related challenges. Following her time at KPMG, Vicky took on the role of Tax Senior Manager at BT, where she continued her outstanding work within the taxation sector.
Eventually, Vicky returned to KPMG before joining PwC as a Senior Manager. The transition to Director was a natural next step in her career trajectory, reflecting her expertise and contributions in the ever-evolving landscape of tax reporting and strategy.
Achievements
Vicky’s career has been marked by numerous achievements, showcasing her commitment to excellence in the tax field. Her leadership as Director at PwC UK exemplifies her capacity to tackle complex tax issues, including the integration of digital tools to enhance tax processes. This innovative approach not only streamlines operations but also adds significant value to the services provided to her clients. She remains deeply invested in fostering relationships with stakeholders, ensuring transparency, and contributing to the maturity and effectiveness of tax delivery systems.
Beyond her day-to-day responsibilities, Vicky is dedicated to staying ahead of industry trends and changes. She leads initiatives to train and upskill teams, ensuring that they are equipped with the latest knowledge and technical capabilities to handle the intricate web of tax responsibilities.
Overall, Vicky Bradford stands out as a leader in tax strategy and reporting, characterized by her engaging personality and professional demeanor. Her journey reflects a profound commitment to her craft, enhanced through a rich blend of education and hands-on experience, making her a valuable asset to the tax sector and to PwC as a whole.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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