Vic Kass

Vic Kass is a seasoned professional with over 30 years of experience in the industry, excelling in project management and delivering exceptional designs.

As the Founder of Kracker, an award-winning creative agency, Vic specialized in developing multi-channel environments, brand experiences, and design strategies across various media.

With a passion for blurring the lines between physical and digital realms, Vic focuses on strengthening the connection between brand messaging and customer storytelling to gain a competitive edge.

Throughout his career, Vic has collaborated with renowned brands, diverse clients, and top-tier design firms in Retail, Leisure, Museums, Branding, Corporate offices, residential projects, and media initiatives worldwide.

His impressive client portfolio includes names like Arcadia, Virgin, Marks and Spencer, and Cunard, among others, showcasing his ability to create captivating retail experiences in today's digital landscape.

Beyond his project successes, Vic drives innovation in experience and communication, ensuring brand messages are effectively delivered in compelling and fitting ways.

Recent projects under Vic's leadership include the concept design of green solar car charging stations and a significant green superhome worth 6 million pounds, demonstrating his commitment to sustainability and innovation.

Vic's educational background includes studying at Caterham and pursuing Interior Design at City, University of London, further honing his skills and knowledge in the field.

Professionally, Vic has held key roles such as Design Director at Met Studio, Associate Director at Fitch, and is currently the Founder of Fortis Design Gravity, where he continues to push boundaries in design and brand experiences.