Viana Al-Khussaini

Viana Al-Khussaini is a performance-driven marketing leader with a STEM MBA from USC Marshall School of Business, specializing in digital marketing, omni-channel demand generation, ABM, marketing campaigns, and go-to-market strategies.

With expertise in integrated marketing, Viana has skills in marketing strategy, brand management, product positioning, B2B marketing, customer events, and loyalty programs.

In the realm of digital marketing, Viana excels in areas such as demand generation, lead nurturing, marketing automation, SEO, SEM, PPC, and social media marketing, leveraging tools like Marketo, Eloqua, and Google Analytics.

An analytical mind, Viana is proficient in data analysis, A/B testing, web analytics, marketing intelligence, and forecasting, with a solid foundation in tools like Tableau, advanced MS Excel, SQL, and statistical analysis.

Furthermore, Viana's expertise extends to CRM management, marketing communications, market research, sales enablement, business skills like leadership and project management, and holds educational qualifications from USC and State University of Management.

Having held roles such as Product Marketing Manager at Prometric and Management Consultant at City National Bank, Viana has a rich professional background encompassing market management, sales operations, brand management, and CRM analysis.