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Petya Popova-Chilikova
Senior Manager, Global Marketing & Demand Gen
Petya Popova-Chilikova is a seasoned marketing manager with more than a decade of experience in online marketing, advertising, and demand generation. She is known for being results-oriented, data-savvy, and analytical, with a successful track record in boosting new sales pipeline and driving revenue growth through strategic planning and the execution of marketing campaigns. Petya has managed a global team focused on demand generation and business development.
Her specialties include demand generation, lead management, lead nurturing, marketing automation, brand management, budgeting, advertising, media planning and buying, SEM, SEO, integrated marketing programs, field marketing, inbound marketing, social media marketing, marketing operations, website development, and marketing analytics. Petya is proficient in various systems and tools such as Marketo, Eloqua, Salesforce.com, CMS, Google Analytics, Google AdWords, DoubleClick, social media platforms, and Tableau.
Petya holds a Certificate from the Bulgarian Business Leaders Forum, a Master's degree from The University of Manchester, and a Bachelor's degree from the Universitet za nacionalno i svetovno stopanstvo.
Her professional journey includes roles as a Senior Manager of Marketing at Progress, where she led Enterprise Digital Solutions. She has previously held positions as the Manager of Marketing for Data Connectivity & Integration, Senior Web Marketing Manager, and Brand Manager for Telerik Sitefinity CMS at Progress. Earlier in her career, Petya worked at Google Ireland Ltd. as an Account Manager and at Melexis in various roles including Key Account Manager and Customer Service Professional. She also served as a Member and Vice-President of 'External Relations' at AIESEC Sofia UNWE.