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Veronique (.
Customer Experience, Marketing Effectiveness, Strategy & Planning – Europe & Asia Pacific / Global Brand Management
Veronique is a passionate and innovative marketer with over 20 years of experience in cross-discipline marketing communications across Europe, Latin America, China, Asia, and the Middle East, specializing in digital marketing and experience design.
She has a diverse background with experience in both agency and client-side roles, having worked with renowned brands in various industries such as Online Retail, Education, Insurance, Publishing, Telecom, IT, and FMCG.
Veronique excels in building, managing, and leading cross-functional, cross-cultural teams in global locations and thrives in dynamic, fast-paced environments. She prioritizes customer focus and user experience in all her endeavors.
Her trilingual proficiency in English, French, German, along with intermediate Spanish and beginner Mandarin Chinese, enhances her global communication skills.
Specializing in Strategy and Planning, Web Strategy, Sales Teams Enablement, CRM, Email Programs, Digital Marketing, Design Thinking, Customer Experience Design, and more, Veronique possesses a wide range of expertise in marketing and business development.
Veronique's educational background includes studying Strategic Innovation & Growth at Harvard University, Master in Business Administration with a focus on Marketing and Finance from the University of Bayreuth, and Marketing, International Business, Finance at the Burgundy School of Business - BSB.
Her professional experience includes key roles such as Managing Director of Customer Experience, Planning & Strategy at Capital Group, Head of Digital Marketing at MetLife, Vice President of Marketing at EF Education First, European Head of CRM at Amazon, and more.
Veronique's skill set covers Strategy and Planning, Sales Teams Enablement, CRM, Digital and Direct Marketing, Design Thinking, Customer Experience Design, Mobile Apps, Performance Marketing, Analytics, Branding, PR, Partnership Marketing, and several other areas, showcasing her versatility in marketing disciplines.
She has a proven track record of success in developing award-winning websites, engaging mobile apps, effective e-commerce strategies, lead generation initiatives, and content marketing campaigns. Veronique is also adept at stakeholder management and product marketing.
In summary, Veronique is a highly skilled marketing professional with extensive experience, a strong educational background, and a wide array of specialties that make her a valuable asset in the field of marketing and business development.