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Cláudio De Souza
A Brand Builder and Executive leader passionate about Advertising, Media, Innovation and Tech, with Global expertise in Marketing, Global Client Leadership, Sales, Growth & Digital Transformation
Cláudio De Souza is an accomplished sales, media, and advertising executive with a remarkable 28-year career dedicated to enhancing clients' brands, surpassing sales targets, and aligning strategies with customer expectations.
With a strong focus on customer satisfaction, Cláudio excels in leading integrated marketing solutions and fostering strategic business relationships with global clients, prospects, stakeholders, and partners across diverse markets.
His expertise spans the digital realm, encompassing e-commerce, digital, and traditional advertising, including various mediums like Display, Video, Social and Native Media, SEM, SEO, CTV, and print.
As a trilingual visionary fluent in Portuguese, Spanish, and English, Cláudio is adept at generating innovative ideas, driving revenue growth, and unlocking new business prospects for clients like Adobe, Oracle, Microsoft, and more.
Cláudio's professional repertoire includes successfully selling and implementing end-to-end solutions for B2B, B2C, and D2C websites, overseeing high-profile projects in digital transformation, performance marketing, CRM, and media planning.
His key areas of expertise comprise client management, brand building, growth strategies, media planning, MarTech implementations, performance marketing, digital advertising, innovation, commerce, team leadership, and P&L management.
Additionally, Cláudio holds a Leadership Executive Education certification in Strategy and Innovation from Stanford University Graduate School of Business and a Bachelor's degree in Communication and Media Studies - Advertising from Centro Universitário de Belo Horizonte.
Throughout his career, Cláudio has held significant roles at renowned organizations like GroupM, Accenture Song, Isobar, Facebook, Google, and dentsu international, showcasing his leadership in sales, growth strategy, digital media, and new business development.
His professional journey also includes engagements as an invited speaker and professor at esteemed institutions like FGV, ibmec, and involvement with the Brazilian Army as a Reserve Officer.
