Veronika Orlovskaya

Veronika Orlovskaya is an accomplished professional in the field of digital marketing and business strategy, serving as the Founder and Strategy Director of TWICE, an international marketing agency with a focus on expanding digital access to new markets and target audiences globally.

Under Veronika's leadership, TWICE, with its 40+ employees across 5 countries, offers comprehensive solutions to companies seeking to enter new markets, spanning strategic planning, creative direction, media outreach, and production execution.

TWICE is recognized for pioneering a segmented marketing approach, leveraging patented technologies and deep insights into individual market nuances to drive sustainable customer acquisition with a rapid return on investment, typically achieving positive ROI within just 3 months.

Veronika's expertise has benefitted major global corporations such as J&J, Google, Henkel, Heineken, Philip Morris, Pepsico, Novartis, Abbott, and Sanofi, helping them navigate and excel in diverse markets worldwide.

Her educational background includes a Master's degree in Digital Business from the Higher School of Economics, as well as an MBA from the State University of Management (SUM) and specialization in Information Security from the National Research Nuclear University MEPhI.

In addition to her role at TWICE, Veronika has also founded RocketUp and held key positions at prominent organizations like 360D Interactive Agency and Kapital Plus, showcasing her versatility and leadership in the digital marketing and business development spheres.