Verena von Pfetten

Verena von Pfetten is a seasoned professional with a diverse background in brand consulting, editorial direction, and content strategy.

As the co-founder of Gossamer, a cannabis lifestyle brand, she brings a unique perspective to travel, design, and culture through a green lens.

Her experience includes working with renowned clients like Instagram, Glossier, and The New York Times, showcasing her expertise in the fashion, food, and travel industries.

Verena's career highlights feature executive digital director roles at Lucky magazine and early editorial contributions to the Huffington Post, where she significantly impacted digital editorial and product strategies.

She is known for her editorial leadership at publications like Styleite and The Braiser, demonstrating a keen eye for fashion news and the culinary world.

Verena holds a Bachelor of Arts in English Language and Literature from Columbia University in the City of New York, underpinning her strong academic foundation.

Her past roles include positions at RJK Project, Conde Nast, Abrams Media, and The Huffington Post, showcasing her versatility and adaptability in various environments.