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John Jannuzzi
Senior Director, Brand & Editorial at Bonobos
Professional Background
John Jannuzzi is a creative powerhouse in the fields of brand voice, editorial direction, and social media management. Currently serving as the Senior Director of Brand & Editorial at Bonobos, John has made significant strides in shaping the brand's identity and enhancing its digital presence. His journey has seen him take on prominent roles at major companies like Twitter, GQ Magazine, Lucky Magazine, and kate spade, showcasing his versatility and talent across various sectors of the media and fashion industries.
Throughout his career, John has led initiatives that resonate with audiences while maintaining a strong commitment to brand authenticity. His ability to curate compelling narratives and engage with consumers has earned him a reputation as a leader in brand strategy. At Bonobos, he has transitioned from roles like Product and Content Marketing Director to Editorial Director, consistently driving innovation and creativity in each position. John’s effective management and strategic thinking have not only resulted in increased brand engagement but also elevated Bonobos' reputation in the competitive fashion landscape.
Prior to his current role, John played a pivotal part at Twitter, where he served as the Curation Lead for North America and later as the US Deputy Lead for Twitter Moments. In these roles, he significantly contributed to how content is curated and presented on social media, understanding the nuances of audience engagement in a rapidly changing digital environment. His work at Twitter was instrumental in fostering a deeper connection between users and the platform's content offering.
Additionally, John’s impressive tenure at Condé Nast included influential positions as Senior Editor at GQ Magazine and Senior Digital Projects Editor at Lucky Magazine. His editorial expertise and keen eye for fashion have allowed him to shape conversations around style, culture, and lifestyle, experimenting with the intersection of traditional media and digital outreach. His role as Digital PR Manager at STARWORKS GROUP and his early experiences at kate spade and Liz Claiborne further cemented his skills in marketing, design, and merchandising—all essential components of a successful media career.
Education and Achievements
John Jannuzzi's academic background solidifies his creative foundation and understanding of media dynamics. He earned a Dual Bachelor of Arts Degree in Fine Arts, Media & Communications from Muhlenberg College. This interdisciplinary approach provided him with a broad perspective on art, culture, and communication, which he effectively applies in his professional endeavors. Following his undergraduate studies, he pursued graduate coursework in Fashion at Parsons School of Design, part of The New School, where he honed his design skills and gained valuable insights into the fashion industry's trends and consumer behavior.
John’s achievements are a testament to his dedication and expertise. At Bonobos, he has successfully led brand initiatives that resulted in increased visibility and consumer loyalty, contributing to the company's overall growth and market presence. His creative contributions have been recognized and celebrated within the industry, particularly his innovative approaches to editorial strategies and social media engagement.
Personal Interests
Beyond his professional accomplishments, John Jannuzzi is known for his warm personality and collaborative spirit. His colleagues appreciate not only his strategic thinking but also his delightful baking skills, having gained a reputation for making excellent cookies that bring joy to the workplace. This personal touch reflects John's belief in creating a positive and engaging environment, whether in a conference room or through a digital platform.
As he continues to evolve in his career, John remains committed to exploring new avenues in brand storytelling, finding fresh ways to connect with diverse audiences while maintaining the essence of the brands he represents.