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Vanessa Rose
Principle at Good Thinking Consulting; Executive Director Business Development Pompei AD Group
Vanessa Rose is the President and Lead Strategist of The Voyager Group, a brand marketing agency she founded nearly three decades ago. The company is based in San Juan Capistrano, California, with a focus on creating meaningful engagements between brands and their audiences through innovative marketing strategies and experiential design.
Professional Background
Vanessa has over 30 years of experience in brand strategy, marketing, and storytelling, primarily within the fashion, retail, and real estate sectors. Under her leadership, The Voyager Group has evolved into an award-winning collective known for its work in environmental design and place-making. Vanessa's approach emphasizes collaboration and connection, aiming to engage consumers meaningfully while delivering results for clients.123
Before establishing The Voyager Group, she served as the Chief Marketing Officer for Pompei A.D., a prestigious architectural design firm in New York City, where she focused on experiential marketing and community-engaging space design. Her early career also included a role as Vice President of Sales and Marketing at O'Connor Burnham Productions.23
Achievements
The Voyager Group has been recognized for its innovative projects, such as transforming retail environments into engaging leasing centers. Vanessa's vision continues to drive the agency's mission to create impactful narratives that resonate with consumers and enhance brand experiences.34
Education
Vanessa attended the Fashion Institute of Technology, where she studied Advertising and Communications. She also has a background from Pennsylvania State University.2
In summary, Vanessa Rose is a seasoned leader in brand strategy and experiential marketing, committed to connecting brands with their audiences through creative and community-focused approaches.