Vanessa Patronoff

Vanessa Patronoff, also known as Vanessa von Bismarck, is a seasoned professional who co-founded BPCM in 1999 with Carrie Ellen Phillips. BPCM is an agency that specializes in strategic brand building, communications, experiential events, activations, and influencer marketing across various industries including luxury goods, fashion, sustainability, wine and spirits, and beauty.

Under Vanessa's leadership, BPCM has expanded its reach with offices in New York and LA, and through a merger with Modus in the UK, forming ModusBPCM. This strategic move enables the agency to cater to both the US and European markets, offering global campaign management services.

Vanessa has recently introduced the BPCM Sustainability division within the agency, aimed at providing consultancy services to brands on sustainable practices and facilitating connections for sustainable technology brands in specialized industries.

Driven by the goal of propelling clients' businesses forward and enhancing brand recognition and awareness, BPCM prioritizes thoughtful and consumer-centric communications strategies in today's dynamic landscape.

Furthermore, through BPCM Ventures, Vanessa ventures into strategic investments in brands with high growth potential. Leveraging over two decades of experience in communications and marketing, along with deep insights into brand building across retail, direct-to-consumer (DTC), and wholesale channels, Vanessa's team adds significant value to startups and established brands alike.