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Vanessa Lawrence
Publisher at Pedestrian Group (2021 Mumbrella Publishing Company Of The Year)
Vanessa Lawrence is a media professional with extensive experience in publishing and content strategy. She previously served as the Publisher of Pedestrian Group, Australia's largest youth-focused publisher, from January 2019 to November 2022.2 In this role, she led the editorial and native content strategy for seven titles under the Pedestrian Group banner, including PEDESTRIAN.TV, VICE Australia, Refinery29 Australia, Business Insider Australia, Gizmodo Australia, Lifehacker Australia, and Kotaku Australia.2
Lawrence has over 14 years of experience in the publishing industry, spanning both print and digital titles in Australia and the UK.2 Her career highlights include:
- Currently serving as Chief Content Officer at Linkby since October 2022.2
- Previously held positions such as Deputy Editor of QANTAS Magazine, Head of Editorial at PEDESTRIAN.TV, and Features Editor at ELLE Australia.1
- Contributed to various publications, including The Sydney Morning Herald, Sun Herald, and multiple overseas publications.1
Throughout her career, Lawrence has interviewed numerous celebrities and public figures, including Iggy Azalea, Ryan Reynolds, Ben Stiller, and Baz Luhrmann.2 She is known for her expertise in content strategy, editorial direction, and managing large teams across multiple publications.2
Lawrence holds a Bachelor of Communications in Journalism from Charles Sturt University.2 She has also been recognized in the industry, winning the Brand of the Year award for PEDESTRIAN.TV at the Mumbrella Publish Awards in November 2020.2