Anna Lawrence

Anna Lawrence is a media professional with extensive experience in video production and digital content creation. She is currently working as the Head of Video and Senior Creative Producer at Pedestrian Group, a position she has held since October 2018.12

Career Highlights

Anna has over 10 years of experience working in production, with a diverse background that includes roles such as:

• Head of Video at Pedestrian Group
• Senior Creative Producer
• Campaign manager
• Producer for music videos, short films, and TV commercials

Her current role at Pedestrian Group involves overseeing video content for several digital media brands, including Pedestrian TV, VICE, refinery29, The Chainsaw, Gizmodo, Kotaku, and Lifehacker.1

Professional Experience

Anna's career path has been non-linear, providing her with a wealth of experience across various aspects of media production. She started as a receptionist/actor before moving into producing music videos, short films, and TV commercials. She also spent time in London working as a runner on high-budget TV commercial sets, which she credits as a significant learning experience.1

Skills and Strengths

Anna describes herself as highly adaptable and efficient in getting things done. She values variety in her work and excels in the multifaceted role of a producer, which requires managing multiple aspects of projects simultaneously. Her experience has taught her the importance of understanding audience behaviors and creating authentic, engaging content in the digital space.1

Current Focus

At Pedestrian Group, Anna is part of a team that operates as an in-house creative agency. They focus on creating unfiltered, creative content tailored to specific audience needs across various digital platforms. This involves extensive research, data analysis, and maintaining a close connection with their audience.1

While her LinkedIn profile lists her as a "Freelance Senior Producer at Freelance," it's important to note that her primary role appears to be with Pedestrian Group. The freelance designation might indicate additional work she does outside of her main position or could be an outdated entry on her profile.23