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    Valerie Oon

    Integral Coach & Senior UX Consultant at Foolproof

    Valerie Oon is a seasoned UX practitioner with a decade of experience consulting for multinational corporations (MNCs) and conducting design research. She focuses on providing product owners, managers, and individuals involved in product and service creation with a fresh perspective to understand the unique value they can deliver to their target audience, how to implement it effectively, and stay inspired in their endeavors.

    Valerie's approach involves utilizing design research, insights presentation, stakeholder facilitation, and design thinking training. She emphasizes the importance of seeing design and progress through a human-centric lens, delving into coaching, organizational development, and human development principles to enhance her work.

    She pursued a B.Soc.Sci. (Hons.) in Communications and New Media at the National University of Singapore and completed her GCE 'A' Levels in Chemistry, Biology, and Mathematics at Catholic Junior College. Valerie has held roles such as Senior Consultant at Foolproof, Consultant at Foolproof, User Experience Consultant at 2359 Media, Junior Strategic Planner at McCann Erickson, and various positions in account management and internships.

    Additionally, she has contributed as an Ambassador/Blogger at the National Heritage Board in Singapore, Trail Guru at Thinkscape Trails, and Copywriter Intern at The Alchemy Partnership.