Arquetopia Artist Residecy

Florida International University

Assistant Food Stylist

Plan, prepare and style food for live action commercials for clients including McDonald's, LongHorn, Golden Corral, Chili’s, DiGiorno, Subway and other large, national clients.Work closely with head food-stylist, director, producer and client to meet and exceed project goals. Manage ingredient inventory, organize and maintain kitchen tools and ensure everything is prepped for shoot.

MacGuffin Films

Freelance Assistant Food Stylist

Responsible for production of company’s visual assets and overseeing marketing initiativesincluding ad campaigns, social media and partnerships.Creative Producer• Responsible for producing and executing branded photo shoots both on and o_____ILLEGAL_CHAR_SSSTART31ILLEGAL_CHAR_EEEND_____ff site.• Involved in all administrative areas regarding production including budgets, invoicing,casting and location scouting.• Pre-production responsibilities included concepting, scriptwriting and storyboarding.• Oversaw and art directed production aesthetic by styling sets, props and costumes.• Worked closely with retoucher during post-production and handled all asset deliverables.• Took ownership of the in_____ILLEGAL_CHAR_SSSTART30ILLEGAL_CHAR_EEEND_____fluencer program to create blog content and visual assets for thewebsite.Campaigns ProducedSubway Ads - MakeSpace Was Here, NYC OOH, Chicago OOH, DC OOH.Partnership assets - Co-branded images with companies like Bauble bar and Spring.Influencer Bins - Unique user’s items stylized inside of a bin.Transactional assets - Images for Facebook and Twitter ads.Seasonal - Original video and photo content for website and social media.What Fits in a Bin - How many non-traditional storage items fit inside of a bin.Marketing Manager• Secured all customer facing partnerships and created visual campaigns with like-mindedbrands including Bauble bar, Spring, Meatball Shop, Insomnia Cookies, Goodwill,Chameleon Cold Brew, Drizzly, PBR, Wework, Vita Coco and more.• Partnership campaigns consisted of creating dedicated emails, member discounts and socialmedia giveaways.• Created social media strategy for available platforms by analyzing company data andapplying new approach; original content that was closer to customer intent.

MakeSpace.com

Creative Producer/Marketing Manager

Responsible for all aspects related to marketing initiatives, including but not limited to; securing and managing event sponsorships and partnerships, social media, staff management and creating regional programming.• Developed market plans to target key consumers through event sponsorship, strategic product sampling, influencer seeding and brand partnerships.• Hired, trained and managed full team of promotional staff, managed scheduling, logistics and human resources.• Directed event logistics by overseeing on-site event production, staffing, scheduling, budget and run of show.• Worked to support regional sales team with retailer promotions to drive trial, brand awareness and increase sales while maximizing ROI.• Managed regional popchips twitter handle while also implementing social media programming and contests to support retail and eventpartnerships.• Accountable for managing regional marketing budget and logistics including product samples, branded vehicles, warehousing, staffpayroll and sponsorships.• Developed internal tracking tools for budgets and calendar management that were implemented company-wide in field marketing dept.

popchips

New York Tri-state Field Marketing Manager

- Contributed content for online website and blog as well managed social media accounts for various artists. • Assisted in coordinating and executing at artist events and client events such as PepsiCo.• Created marketing sponsorship decks and event recaps post campaigns.

RPM MSC

Music Marketing Intern

- Participated in production of conference stages and themed rooms on the ship.• Helped Manage conference rooms and audience seating, as well event agenda. • Engaged and interacted with elite attendees, solidifying the relationship and securing their return for the following year.

The Summit Series

Assistant Event Coordinator for Summit at Sea

Managed all marketing efforts for Honest Tea in South Florida by taking a 360-degree approach.• Identified and negotiated sponsorships while executing brand presence at influencer events in the market.• Managed event logistics by overseeing and managing on-site production and staff.• Developed and implemented strategic marketing plans with clear target demographic & objectives.• Worked with bottler, retailers and sales teams to maximize brand recognition and retailer initiatives.• Formulated a summer guerilla-marketing program that targeted pop-culture influencers and concertgoers at South Florida concert venues.

Honest Tea

Field Marketing Manager

Increased brand awareness and drove demand by educating consumers on product benefits.• Supported retailers with in-store demonstration programs and account servicing to increase sales and secure secondary placements.• Executed events that targeted brand demographic.• Developed relationships and seeded key influencers in market.• Engaged and interacted with consumers in order to increase product demand.

KIND

Area Marketing Associate

Contributed in promoting VitaminEnergy, SmartWater, VitaminWater and PowerAde.• Executed local sampling events and created a buzz to drive product demand.• Participated in sampling artists at various upscale events and concerts.• Supported retailers with in-store demonstrations.• Engaged, interacted and educated consumers on product benefits.

Valerie Navarro