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Valerie Carlson
Global Chief Creative Director at Critical Mass
Valerie Carlson is the Global Chief Creative Director at Critical Mass, where she leads creative teams worldwide across 11 offices. With over 20 years of experience, Valerie excels in experience, design, and content disciplines, working on brand strategy, visual-system design, online advertising, marketing programs, social media, gaming, applications, film, and mixed reality. She is a renowned storyteller, creative leader, and public speaker, focusing on driving successful brand solutions for global brands. Valerie is dedicated to mentoring talent, establishing national apprentice programs, and contributing to diversity and inclusion initiatives. Her expertise lies in creating impactful brand experiences through strategic solutions that yield tangible returns on investment. She values understanding human behavior, identifying unmet needs, utilizing data for personalized experiences, and fostering collaboration with teams and clients. Prior to her marketing career, Valerie taught Graphic Design at Bradley University.
