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Ferdi Wieling
SVP, Executive Creative Director — Global Design, at Critical Mass
Ferdi Wieling is the Senior Vice President and Executive Creative Director of Global Design at Critical Mass, overseeing creative output and design globally. With 18 years of digital experience, Ferdi has held senior positions at renowned companies like Reading Room (later Adelphi Digital) and PwC in London, Singapore, and Amsterdam. He is a key member of Critical Mass' global creative council, collaborating closely with client and agency teams to deliver top-notch creative solutions that align with business objectives.