Valerie Boffy

Valérie Boffy is the Founder and CEO of Scentcraft Inc., a company that specializes in creating personalized fragrances. Under her leadership, Scentcraft has positioned itself at the intersection of traditional perfumery and modern technology, utilizing artificial intelligence to empower customers to design fragrances that reflect their unique identities and preferences. The company collaborates with top perfumers from International Flavors and Fragrances (IFF) to ensure high-quality products made from natural ingredients, all while maintaining a commitment to cruelty-free and clean beauty standards.13

Before founding Scentcraft, Boffy co-founded Waft, a web-based fragrance company aimed at transforming the fragrance industry by offering personalized experiences tailored to individual tastes. Waft's innovative approach allows customers to create their own fragrance combinations online, emphasizing customization and emotional connection in gifting.2 Boffy's vision for both companies reflects a broader trend towards personalization in consumer products, particularly in the fragrance sector, which has traditionally been brand-focused rather than consumer-oriented.2

Boffy is originally from France and has extensive experience in the fragrance industry, which she leverages to drive Scentcraft's mission of redefining how people connect with scents in their daily lives.12