Bethany Muths

Bethany Muths is the President of Fair Harbor, a sustainable coastal lifestyle brand known for its commitment to environmentally friendly practices. She was appointed to this newly created role in June 2024, bringing a wealth of experience from her previous positions in the retail and apparel sectors.

Professional Background

Before joining Fair Harbor, Muths served as the Chief Marketing and Customer Officer at Mizzen+Main, where she played a crucial role in overseeing marketing strategies and customer engagement. Her career includes significant leadership roles at various companies:

• Ivory Ella: Chief Brand Officer, where she was responsible for marketing and product strategy.
• Schutz USA: Head of Brand North America, focusing on growth strategies in a competitive market.
• G.H. Bass & Co.: Vice President of Footwear, managing substantial revenue streams.
• Walmart: Buyer for Women's Swimwear and Outerwear, overseeing a large merchandise portfolio.
• Under Armour: Director of Retail Buying and Merchandising, contributing to the launch of brick-and-mortar stores.

Vision at Fair Harbor

Muths expressed enthusiasm for her new position, emphasizing that Fair Harbor's environmental values resonate with her own. She aims to contribute to the brand's mission of creating high-quality, sustainable products while enhancing its market presence. Her appointment aligns with Fair Harbor's strategic goals as it celebrates its 10th anniversary and seeks to expand its reach in both direct-to-consumer and wholesale channels.123