Bethany Muths
Bethany Muths is an accomplished entrepreneur and leader with a wealth of experience in brand development, performance marketing, and merchandising. She holds a Bachelor of Arts degree in Fashion Merchandising/Business Administration from Stephens College. Her professional journey has taken her through various positions in renowned organizations such as Schutz USA, Under Armour, Cole Haan, and Bloomingdale's. Bethany's expertise in developing startups, scaling new businesses, and building brands has driven consumer engagement through product, marketing, and community in high-growth environments. Her leadership and best-in-class team development skills have been key to transforming and aligning organizations through its people to move in new and challenging directions. Bethany currently serves as Chief Brand Officer at Ivory Ella and was formerly Principal at Bethany Muths Consulting.