IULM University

Consultant at Deloitte Digital

OMD MENA

Associate Director | Media Strategy & Planning

Reporting to the VP of Project Management, my role was focused on driving global client growth with different capabilities. Key accomplishments included:
✓ Enhanced client relationships through regular communications, resulting in a 15% increase in client satisfaction
✓ Optimized resource allocation for multi-country programs, improving utilization by 35% and reducing project delays by 15%.
✓ Collaborated at the Steering Group level to streamline global processes, leading to a 25% improvement in execution timelines and a 10% increase in success rates.
✓ Guided project managers at all levels, resulting in a 30% improvement in senior managers' technical skills and a 20% increase in junior managers' proficiency, quantified through the evaluation scorecard criteria

Jellyfish

Director | Digital Marketing & Project Management

I’m engaged in the Master’s Degree elective course ‘Business technologies and innovation management for startups’, lecturing students about business models in the early stages of a company to go 'from Zero to One'.

Lecturer | Business Models & Lean Startup

As a Senior Manager, I spearheaded the growth of global clients in various industries and across multiple verticals such as Paid Media, Analytics, CRM and even Marketing Technology. Key accomplishments include: 
✓ Managed €XXMln portfolio, achieving 105% revenue growth since joining
✓ Led +70 projects across 30 accounts and multiple EMEA countries (IT, ES, FR, UK, USA, SA, IL & UAE), especially in Paid Media and Data & Analytics practices. Avg. Net Profit Contribution (NPS) was equal to 62%
✓ Collaborated with cross-functional teams including Product, Operations, Finance, and Sales to implement global processes in an emerging market, driving internal efficiency quantified in a cost saving equal to 30% YoY
✓ Defined Statement of Work (SOW) document development at scale, cutting the go-to-market time by 50% QoQ
✓ Mentored a team of junior profiles, resulting in improved productivity and delivery, with a 20% decrease in turnaround time and a 15% increase in on-time completion

Top Industries: Fashion & Luxury, Consumer Electronics, Hospitality, FMCG and Telco.

Senior Manager

As a Digital Marketing Consultant, I helped local and global companies across multiple verticals such as digital marketing, advertising, and innovation. The highlights of my experience include: 
✓ Created a Go-to-Market strategy driven by lean startup principles for the launch of a brand new product category in Italy, Greece, and Spain
✓ Designed multiple customer journeys/contact flows with Salesforce Marketing Cloud leveraging e-mail/SMS increasing CTR by 10% YoY
✓ Led a global SEO Strategy, including core semantic areas definition, keywords identification, and technical issues to be fixed
✓ Acted as a Scrum Master in a digital transformation project leveraging on agile way of working coordinating product owners, SMEs, developers, and functional analysts, increasing team velocity by +12% in the first two sprints
✓ Proudly trained +35 junior professionals contributing to the overall growth of the Digital Marketing practice's upskilling goal
✓ Organized two events with a focus on data and creativity in partnership with Google and Salesforce leadership teams in Italy

Top Industries: Automotive, Tobacco, Fashion & Luxury, Pharma, Education, Energy & Utilities

Deloitte Digital

Consultant | Marketing Technology & Innovation

As a Digital Marketing Associate at Deloitte Digital Italy, I reached the following achievements:
✓ Implemented conversion rate optimization activities improving total leads by 150% year over year with a digital marketing strategy activation across multiple channels with a media budget of +350K€
✓ Managed a global brand campaign, reaching over 300% of total expected results on Youtube Advertising
✓ Designed interactive dashboards for monitoring costs and performance with the use of Adobe Analytics and Google Data Studio ensuring a budget-saving of 30% thanks to a smarter reallocation of it
✓ Directed and coordinated all the activities of a team made of developers, UX designers and technologists adopting agile methodology

Top Industries: Automotive, Pharma, Healthcare and Education
Main Platforms: Google Ads, Facebook Business Manager, Google & Adobe Analytics, Adobe Experience Manager, Salesforce Datorama, Salesforce Marketing Cloud, Google Data Studio

Associate | Paid Media & Analytics

In the Brand Interaction Circle, I analyzed conversations, interactions, trends, and customer insights to design omnichannel experiences. In particular, I created and implemented digital strategies for high-profile clients across several verticals: Digital Advertising, Brand Strategy and Business Development.
Main achievements:
✓ Designed and executed a Social Media Intelligence strategy, gathering and analyzing more than 50k customer insights in a 12-month period 
✓ Managed paid social campaigns, increasing Facebook traffic by 40% within two months 
✓ Optimized paid search campaigns, boosting conversion rate by 30% in Q1
✓ Run an interactive workshop for the definition of an Employer Branding strategy, coordinating 30 stakeholders
✓ Facilitated learning sessions, involving +25 company's employees, with a significant shift in terms of motivation and engagement

Industries: Food & Beverage, Express Logistics, Pharma, Banking, Non-profit.

OpenKnowledge

Analyst | Paid Media & Branding

I conducted five team members and organized conferences and workshops about food, fashion, travel and retail communication, coordinating on average of 350 attendees.
Major responsibilities and achievements:
✓ End-to-end brand building activities, from concept ideation to asset creation in the first one month
✓ Developed organization’s first social media lead-generation program: increased by 300% in the first two months
✓ Responsible for a 60% increase in customer involvement due to diligent planning of various events
✓ For the 2nd year, my team and I got more than double the budget to plan and execute marketing campaigns and events promotions.

INUNI

Co-Founder & Digital Project Manager

I spent one week with creative and marketing professionals, gaining a first short experience in the Public Relations & Communication Industry.

Ketchum

In-Company Training

I led the Junior Enterprise of IULM University students of Milan managing a team of 15+ people and conducting marketing and communication projects in partnership with start-ups. 
I took charge of the following responsibilities:
✓ End-to-end brand building activities, from concept ideation to asset creation in the first one month 
✓ Developed organizational hierarchy and ways of working within the association   
✓ Successfully managed +3 digital marketing projects for SMBs in the first 2 quarters

Valentino Scicolone