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Valentin Radu
Founder at Omniconvert: I help companies increase their Conversion Rate & Customer Lifetime Value
Valentin Radu is an experienced entrepreneur and the founder and CEO of Omniconvert, a growth enabler company for mid-size DTC eCommerce and retail businesses.1 He has a diverse background with numerous professional experiences that have shaped his career path.
Career Highlights
Entrepreneurial Journey: Valentin's entrepreneurial spirit emerged early in his career. He founded his first startup, one of the initial internet service providers in Bucharest, motivated by a desire to play Starcraft with a broadband connection.1 After exiting this company, he invested in a web design company in the B2B space, which he describes as an expensive but valuable learning experience.
Omniconvert: Founded in November 2012, Omniconvert is Valentin's current focus.1 The company offers:
- Advanced customer segmentation
- CRM solutions
- Customer and product reporting
- Audience targeting tools
Previous Roles: Before Omniconvert, Valentin held various positions, including:
- Marketing Manager and Co-founder at Pintilie Broker de Asigurare
- Owner of Etcetera
- Sales Trainer at Sover Optica Shops
- Co-owner of BNet Computers
- Radio-Show Producer at Delta RFI1
Education and Certifications
- Studied Engineering at Universitatea "Politehnica" din București (1998-2001)
- Certified LIFO Trainer (2012)
- Section4 Certified Strategist (2021)1
Personal Philosophy
Valentin describes himself as someone passionate about building systems, improving processes, and inspiring others.1 He emphasizes the value of hands-on experience and continuous learning, often sharing insights from his journey to help others in the eCommerce and entrepreneurship space.3
Current Focus
As of 2024, at 44 years old, Valentin continues to juggle multiple responsibilities as an entrepreneur, manager, husband, and father.24 He remains actively involved in educating and advising brands, podcasting, and sharing his expertise in customer value optimization (CVO) methodology through Omniconvert CVO Academy.1