Suggestions
Uwe Hook
CMO| MBA, Marketing Communications
Uwe Hook is an experienced marketing executive and business leader currently serving as the Chief Marketing Officer (CMO) at Straight-Line Leadership Int. since September 2023.1 With over 25 years of experience in transforming marketing strategies and organizations across digital and offline channels, Hook has worked with Fortune 500 companies and emerging enterprises.2
Career Highlights
Current Role: As CMO at Straight-Line Leadership Int., Hook focuses on unleashing leadership potential and helping individuals achieve their goals with integrity and decisive action.1
Previous Positions:
- CEO and Co-Founder of BatesHook (March 2010 - August 2012)
- SVP, Media at Direct Partners (September 2008 - March 2010)
- VP, Media at Genex (August 2002 - September 2008)
- VP Media and Advertising at Peoplelink (August 2000 - August 2002)1
Expertise and Approach
Hook specializes in:
- Brand Marketing
- Organizational Transformation
- eCommerce
- Social Media
- Analytics
- Strategy and Business2
He is known for his straightforward approach, focus, and collaborative leadership style. Hook provides interim leadership to create and optimize growth strategies while executing cross-functional business transformations.2
Notable Clients
Throughout his career, Hook has worked with numerous high-profile clients, including:
- WorldRemit
- Visa
- ING
- Emirates
- Nestle
- Mercedes-Benz
- T-Mobile
- H&M
- P&G
- Honda
- Sony2
Education
Hook holds an MBA from London Business School.1
Uwe Hook is based in Amsterdam, North Holland, Netherlands, and has a strong presence on LinkedIn with over 4,000 followers.1
