Alon Waks

Alon Waks is a seasoned marketing professional currently serving as the Fractional Chief Marketing Officer (CMO) at CreatorIQ, a position he has held since September 2022. In this role, he focuses on guiding the company's marketing strategies to enhance brand optimization and management of creator partnerships.13

Professional Background

• Current Roles:
  • Fractional CMO at CreatorIQ (September 2022 - Present)
  • Limited Partner at GTMfund (October 2022 - Present)
  • Partner at HyperGrowth Partners (August 2022 - Present)
  • Founder and Consultant at Flywheel Consulting (February 2020 - Present)
• Previous Experience:
  • Fractional CMO at Zoomin (December 2020 - July 2022)
  • VP of Marketing at Kustomer (July 2017 - August 2018), where he significantly increased the company's pipeline and bookings.
  • Held various marketing leadership roles, including at Bizzabo and IrisVR, contributing to substantial growth in pipeline and revenue through strategic marketing initiatives.12

Skills and Contributions

Alon Waks is known for his ability to drive impactful marketing strategies that leverage data-driven insights. He emphasizes the importance of aligning marketing efforts with business goals, particularly in B2B environments. His expertise includes demand generation, account-based marketing (ABM), and building effective marketing teams.23

Community Involvement

In addition to his corporate roles, Waks is actively involved in the marketing community as an executive member and co-lead of Revenue Collective, and he serves on advisory boards for several startups, including buywith.com and RightBound.1

With a robust track record in various marketing leadership roles, Alon Waks continues to influence the industry through his strategic insights and community engagement.