Alon Waks is an accomplished marketing and go-to-market executive leader with a strong focus on B2B software, SaaS solutions, and product management. With his expertise in driving value-based solutions from concept to marketability, Alon is a proven leader in end-to-end messaging, demand generation, and marketing strategy.

Having studied marketing, strategy, and product at Duke University's renowned Fuqua School of Business, Alon has developed his skills in various business areas - including project and customer/account management, marketing analytics, and inbound/outbound marketing. He also holds a Bachelor of Arts degree in Computer Science & Economics from Tel Aviv University.

Throughout his career, Alon has held various leadership positions, including fractional CMO at Zoomin, CMO Advisor & Consultant at Flywheel Consulting, and VP of Marketing at Bizzabo, Kustomer, LivePerson, and 8x8. He has also served on several advisory boards for companies like RightBound and buywith.com.

Alon's specialties include solution, product, and marketing management, along with business development and analyst relations. Additionally, he has a wealth of experience in content and demand generation, having held various product marketing and go-to-market roles at Avaya and LivePerson.

Overall, Alon Waks is a seasoned marketing professional with a passion for driving B2B success through strategic go-to-market solutions.