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Usman Zahid
COO / Campaign & Content Specialist / Visual Storyteller
Usman Zahid is a visual storyteller with a passion for designing complex project pipelines for impact-driven campaigns. As the Chief Operating Officer at White Rice, he excels in problem-solving, empathizing with others, and exhibiting strong leadership skills. Usman utilizes behavior design to identify habit-forming patterns that can drive positive behavior shifts on a mass scale. He emphasizes the importance of understanding context and fostering repeat behaviors for sustainable impact. With a versatile skill set, he has streamlined project pipelines for various design, film, and animation projects through Design Sprints, significantly reducing project delivery timelines.