Uriel Ballast

Helping retailers and agencies make their product ads profitable
Summary
Uriel Ballast is the CEO and Founder of Adhouse7, a company that specializes in providing Product Advertising Solutions on Shopping Portals to enhance ROI on advertising campaigns.
Adhouse7 offers CPC channels with a unique data feed, enabling users to achieve 30% more return on their marketing investment in less time.
Their advanced tooling allows for complete control over advertising channels on ROAS and POAS, benefiting e-commerce professionals and agencies looking to optimize their online marketing efforts.
Adhouse7's solutions are compatible with various existing systems like Channable and Datafeedwatch, facilitating seamless integration.
Uriel Ballast's educational background includes a Bachelor of Science in Communication from Hu University Of Applied Sciences Utrecht.
Prior to founding Adhouse7, Uriel held key positions at organizations like Free Record Shop, Yourskin.nl, AdCurve (Shop2market), Imasters, KPN.COM, Vergelijk.nl / Compare Group, and various other reputable firms.
His extensive professional experience spans roles such as Managing Director, CCO, COO, Managing Partner, and Program Manager in leading companies in the industry.
Uriel Ballast's expertise lies in bid management solutions, dynamic CPC adjustment at the product level on platforms like Google, Bing, Marktplaats, and Beslist, and maximizing revenue while ensuring margin sustainability from each advertising channel.